Wafer Design System
33
Intel AEM components supporting 17 developers and 23 designers.
The Playground
Guest Experience
+12
point increase in NPS after redesigning Ford's guest experience flow.
Let's Work Together
Reach out or add me on LinkedIn so we can connect and build something great.
Wafer Design System
33
Intel AEM components supporting 17 developers and 23 designers.
The Playground
Guest Experience
+12
point increase in NPS after redesigning Ford's guest experience flow.
Let's Work Together
Reach out or add me on LinkedIn so we can connect and build something great.
The Playground
Coca-Cola's marketers, bottlers, and leadership ran on tools and workflows that did not talk to each other. There wasn't a single platform to track progress, find resources, and reach the right person. Coke's legacy systems' learning curve and scattered tabs wore project managers down and slowed creative work. The company needed one place that actually worked for everyone, not an additional system to learn.
Setting the Vibe
That need became The Playground, a platform built to make the work of making work better. I joined as one of three directors on the initiative, with UI and systems as my focus, keeping the work consistent across a design team spread across the US, Slovenia, and Portugal. The real challenge: department experts across the company each had their own established workflows and they were being asked to fit into one shared platform.
Scaling the Work
I built the platform's design system in Figma to meet department experts where they were, letting them keep the specific pieces of their workflow that mattered most, while still defining one visual language across the whole platform. The system created that cohesion without becoming a bottleneck, shared components, patterns, and standards that let the design team move fast without losing consistency.
A Global Blueprint
The Playground launched as one platform connecting marketers, bottlers, and leadership across the company, folding more than 8,000 domains and thousands of processes into a single portal. The design system set during my time became the base the team kept building on.