Associate director, EXPERIENCE DESIGN

SENIOR EXPERIENCE DESIGNER

As a member of the experience design team, I create digital interfaces for our client, Ford Motor Company. My role involves closely collaborating with cross-functional teams, including those in product, development, and strategy. Together, we conceptualize, construct, and test new features while consistently prioritizing a human-centered approach to tackle our users' challenges.

CO-FOUNDER & UX/UI DESIGNER

Collaborated with a team of freelancers to establish a creative agency. Aligned closely with branding designers and content creators to craft experiences enabling users to achieve their objectives while advancing client business goals. A source of pride is our commitment to fostering a collaborative workflow with clients, expertly navigating them through research, strategy, layout, and design phases, culminating in the delivery of the final product.

SENIOR UI/WEB DESIGNER

I design websites and create digital and print assets for clients, catering to their diverse needs as well as for targeted marketing campaigns. I specialize in crafting automated marketing workflows using Mindfire. Additionally, I am skilled in designing and coding engaging web interfaces for clients' print on demand storefronts.

UX/WEB DESIGNER

I lead end-to-end web project development, driving everything from research and strategy to layout, design, and implementation. I initiate user research initiatives to address user pain points while achieving the client's objectives.

conversion optimization manager

With a focus on optimizing user experiences, I specialize in designing and constructing high-converting landing pages that drive lead generation and enhance conversions. My expertise spans the development of tailored campaigns to achieve client objectives, encompassing strategies for increasing appointment volume, expanding email lists, and boosting webinar participation. Leveraging A/B testing to fine-tune page performance, I significantly improve conversions and reduce bounce rates. Collaborating within the digital marketing team, I played a pivotal role in achieving a 311% rise in conversion rates and a 108% surge in leads within the first year. Proficient in Search Engine Marketing, SEO, Social Media Marketing, and Email Automation platforms, I strategically implement lead nurture campaigns. I demonstrate my project management skills when overseeing diverse projects across departments and with vendors, including website audits, streamlined onboarding processes, and seamless CRM API integrations.