Resume

Summary

I’m a product designer with 9 years in the field, most recently leading teams and architecting design systems. I build the tokens, components, and governance that let systems scale, and use Claude and Cursor to spend more time on the craft itself.

Work history

1. VML

   1. Director, Experience Design

      July 2024 – July 2026
      • Architected Intel’s Wafer Design System: 300 tokens, 33 components, adopted by 23 designers and 17 developers, the visual and component language other teams built on across the redesign.Read the case study: Wafer Design System
      • Grew engagement 58% and cut bounce rate to 42% by leading Marines.com’s visual system overhaul from strategy through launch.
      • Led design teams of 2 to 6 across projects, and separately mentored 2 designers through their career development.
      • Led a team spanning the US, Slovenia, and Portugal through Coca-Cola’s Playground platform from design to launch, building a design system as the project scaled to keep visual consistency intact as more teams joined.Read the case study: The Playground
      • Won competitive new-business pitches for Swan & Dolphin Resort & America’s Best/National Vision, prototyping creative direction under deadline.
      • Rebuilt PACCAR’s Online Parts Counter ordering flows, which had drifted out of sync with how dealers and fleet operators actually worked, redesigning around real usage patterns instead of the assumptions the original flows were built on.

   2. Associate Director, Experience Design

      May 2023 – July 2024
      • Lifted customer satisfaction 12 NPS points above legacy scheduling experiences by designing and shipping Ford’s consumer scheduling product and dealer-facing operations dashboard, still active today.Read the case study: Guest Experience
      • Participated dealer research and feedback panels with roughly 10 dealers per session to shape the feature roadmap.

   3. Senior Experience Designer

      Sept 2021 – May 2023
      • Kept the Ford Design System alive across the full web ecosystem, including the F-150 Lightning launch site, working directly with developers on Storybook-based component documentation and running open office hours where designers and contractors proposed components and shared work.

2. Standard Press

   1. Senior UI/Web Designer

      July 2019 – Sept 2021
      • Designed and shipped websites, digital assets, and automated marketing flows with hands-on front-end implementation. Built modular, reusable templates and components that let print-on-demand storefronts launch quickly and stay consistent.

3. 10XFive

   1. UX/UI/Web Designer

      Feb 2017 – Jun 2019
      • Increased leads generated by 108% and boosted conversion rates 311% in year one, designing conversion-focused landing pages and running A/B tests across paid search and paid social campaigns.

Skills

Education

• Georgia Southern University

  B.B.A Information Systems