Problem: How might we update client address information in a world where no one is in the office while also providing value?

Every year, Standard Press aims to stay top of mind with their clients by creating resources that solidify them as a thought leader in the print and marketing industry. Standard Press normally ships printed versions of their MidYear Marketing report straight to their clients offices. Enter: A global COVID-19 pandemic induced lockdown. With no customers in their offices our team needed a way to update customer address information in the company's CRM to reach out effectively.

Here we decided to offer both a digital and print version, with a landing page to collect the most relevant shipping information in the new work from home landscape. We also planned, programmed and launched an email campaign to support the initiative. This led to a great response, as getting pertinent industry insight delivered right to their door, was a welcome gift from our clients.

Outcome: Email campaign promoting a print and digital version of book filled with marketing tips.